PENN Play Casino App Launch Animation - Case Study
Overview
Animation announcing the rebranding of mychoice Casino to PENN Play Casino, showcasing the app's new features and rewards system. Completed in a two-week timeline with high client satisfaction.
Process
Working under creative director Chris Hoffman, I developed the full animation pipeline:
- Rendered 3D phone models in Blender
- Animated UI screens from Figma in After Effects
- Created custom transitions and motion graphics
- Integrated falling coins and roulette wheel animations
- Finalized with text animations and logo reveal
Creative Approach
The new brand called for a fun, poppy aesthetic. I responded with:
- Retro-inspired striped transitions
- Hypnotic vortex patterns behind falling coins
- Simple, steady phone movements for clear screen legibility
- Slot machine arm pull animation for the logo
Technical Details
- Software: Blender, After Effects, Figma
- Resolution: 1920x1080
- Delivery: ProRes master file with compressed version for distribution
Client
PENN Play Casino, PENN Entertainment
Year
2023
Role
Lead Animator